Embedding Change That Sticks: What Great Sponsors Do Differently

Join us to look deeper at what distinguishes great sponsors from average ones. Building on Muriel’s APM and CMI work, this session explores how visibility, alignment and courage determine whether change truly embeds long after go-live.

In this session, you will:

• Learn the behaviours that differentiate effective sponsors

• Explore tactics to sustain benefits beyond project closure

• Understand how sponsors maintain alignment over time

• Gain practical ideas to embed a culture where change sticks