
Leading Change from the Top: The Project Sponsor’s Role in Embedding Change.
Wed 18 Mar
|Webinar
Why projects fail to embed change is rarely a delivery problem. It is often a project sponsorship problem.


Time & Location
18 Mar 2026, 13:00 – 14:00 GMT
Webinar
About the event
Join us to explore what effective change sponsorship really looks like beyond governance forums and steering committees. Drawing on real-world transformation experience and the SponsorACTION™ framework, this session examines how project sponsors shape direction, influence culture, and stay engaged long enough to embed change and realise benefits.
In this session, you will:
Understand what visible and active project sponsorship looks like in practice
Learn the five pivotal questions project sponsors must consistently ask
Identify practical habits that sustain project sponsor engagement through uncertainty
Gain a structured framework to strengthen project sponsorship capability across initiatives

