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Leading Change from the Top: The Project Sponsor’s Role in Embedding Change.

Wed 18 Mar

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Webinar

Why projects fail to embed change is rarely a delivery problem. It is often a project sponsorship problem.

Leading Change from the Top: The Project Sponsor’s Role in Embedding Change.
Leading Change from the Top: The Project Sponsor’s Role in Embedding Change.

Time & Location

18 Mar 2026, 13:00 – 14:00 GMT

Webinar

About the event

Join us to explore what effective change sponsorship really looks like beyond governance forums and steering committees. Drawing on real-world transformation experience and the SponsorACTION™ framework, this session examines how project sponsors shape direction, influence culture, and stay engaged long enough to embed change and realise benefits.


In this session, you will:

  • Understand what visible and active project sponsorship looks like in practice

  • Learn the five pivotal questions project sponsors must consistently ask

  • Identify practical habits that sustain project sponsor engagement through uncertainty

  • Gain a structured framework to strengthen project sponsorship capability across initiatives


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