Our 3-hours Sponsor Workshop is Live!
- Sep 8
- 2 min read
When projects stall, benefits leak, and teams lose momentum, one factor is usually at the heart of the problem: weak project sponsorship.
Research from the Association for Project Management and PMI is clear, the effectiveness of the project sponsor is the single biggest predictor of project success or failure. Yet, despite its importance, sponsorship remains one of the most misunderstood and under-supported roles in organisations.
The Challenge with Project Sponsorship
Executives are often appointed as project sponsors without preparation, training, or clarity about what the role demands. Unlike project managers, who typically receive rigorous training, sponsors are expected to simply “know” how to deliver impact.
The reality?
Decision-making slows down.
Priorities become misaligned.
Teams lose confidence.
Benefits are missed.
This capability gap leaves project sponsors exposed and projects at risk.
Why the Sponsor Role Matters
The sponsor is not a figurehead. They:
Link the project to business strategy
Champion the vision and business case
Make timely decisions and remove obstacles
Ensure benefits are realised, not just outputs delivered
Strong sponsors give projects the backing they need to thrive. Weak sponsorship undermines even the most capable project managers.
Our Solution: The 3-Hour Sponsor Accelerator Workshop
At Nexgen Innovation Consulting, we do not train sponsors in theory. We are delivery experts with 25+ years of experience leading large, complex transformations. We know what works in practice, because we have been there ourselves.
That is why we designed the Sponsor Accelerator Workshop, a focused, high-impact session that equips sponsors to succeed quickly.
In just 3 hours, participants will:
✅ Gain absolute clarity on their role and responsibilities
✅ Strengthen confidence in decision-making and alignment
✅ Leave with a tailored 3-point impact plan
This is not abstract training. It is practical, actionable, and designed to deliver results immediately.
Who is it for?
CxOs and senior executives sponsoring transformation
Heads of Transformation and Change building sponsorship capability
PMO leaders seeking to strengthen governance and delivery
If your organisation is serious about accelerating change and securing benefits, this workshop is for you.
Take the Next Step
Strong project sponsorship should not be left to chance. It is the difference between projects that struggle and transformations that deliver measurable value.
Discover the Sponsor Accelerator Workshop and explore our free resources. Or contact us today to discuss how we can help your project sponsors succeed.






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