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Podcast: Mastering Project Sponsorship, Challenges and Solutions

Updated: Oct 19

Are you a C-level executive sponsoring a transformation or change initiative?


Do you truly understand your role as a sponsor and how to set your project up for success?


Research by the Project Management Institute (PMI) reveals that ineffective sponsorship is a leading cause of project failure, wasting approximately $109 million for every $1 billion invested.


🎤 In this 9mins conversation, we delve into the pivotal role of executive sponsors and the support available to maximise project success.


In this conversation, you will discover:

  • The common challenges faced by executive sponsors, such as unclear roles and responsibilities, and a lack of time for effective oversight.

  • The critical importance of sponsor capability and capacity in driving successful change initiatives.

  • The proven benefits of providing sponsors with structured support, including increased project success rates, accelerated transformation, and enhanced organisational agility.


By listening to this recording, sponsors will gain valuable insights into:

  • How to assess their own sponsorship capabilities and identify areas for improvement.

  • Practical strategies and best practices for effective sponsorship, drawing on industry standards and frameworks.

  • The benefits of leveraging fractional project stewardship to augment their capacity and enhance their impact.


I am passionate about helping leaders drive successful change and achieve remarkable results. This recording offers a glimpse into the support I provide for organisations and their sponsors.


I invite you to listen to the conversation and book a FREE call with me to further discuss how I can support you in achieving your transformation goals!


Conversation about SponsorMax


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