Drive Change. Lead with Impact. Deliver Results.
 
The SponsorACTION™ Framework is a practical and powerful tool designed to elevate the performance of project sponsors and senior leaders driving business change. Developed by transformation expert Muriel Barre and used by C-level executives across sectors, this structured framework guides sponsors through the five most critical dimensions of effective sponsorship, ensuring alignment, readiness, and results throughout the project lifecycle.
 
What is SponsorACTION™?
SponsorACTION™ is built around five essential questions that every sponsor should continually ask to lead successfully.
 
Each dimension is broken down into actionable focus areas, helping sponsors maintain strategic oversight, energise teams, overcome delivery barriers, and embed change that sticks.
 
Who is it for?
Executive sponsors of transformation and change initiatives
Senior leaders seeking to strengthen their sponsorship capability
Organisations aiming to boost project success through better governance and leadership
 
Benefits of Using the Framework:
✅ Create clarity and alignment across your senior leadership team
✅ Anticipate and address delivery challenges before they escalate
✅ Build stronger engagement and trust with your project teams
✅ Ensure readiness for benefits realisation and long-term success